New name – New website – Increased social media

Winnipeg . . . February 23rd, 2015 – Hospice & Palliative Care Manitoba (HPCM), has recently re-branded to better reflect the services the organization offers the community. Officially, Palliative Manitoba “Helping You Live Today” will be launched at a media event on Wednesday, February 25th, 2015 at 11:00 AM, Deer Lodge Centre, 215 Duffield Street Entrance. The Honourable Deanne Crothers, Minister of Healthy Living and Seniors will be in attendance to officially endorse this new endeavour.

“We needed to heighten awareness of HPCM and increase the utilization of our services,” said Executive Director, Judy Knight. “With an ever increasing aging population, the expectation is that there will be an exponential growth in the need for quality palliative end of life care services.“

“The new brand aligns well with the organization’s three year plan,” states Board President, Don Campbell. “This includes expanding Palliative Manitoba’s capacity on a provincial basis, educating Health Care Attendants and Direct Service Workers regarding the provision of quality end of life care, and promoting and advocating on palliative care issues at local, provincial and federal levels.”

A demonstration of the new website will be available at the media event. The new website links Palliative Manitoba with its partners and stakeholders across the province to improve consumer access to quality end of life care.

Palliative Manitoba services extend well beyond the person with the illness. Services can assist the family, caregiver and other people in the individual’s support network. Some of the services offered include:

  • Bereavement Services/Telephone Grief Support
  • Grief Seminars
  • Compassionate Care Courses
  • Customized Compassionate Care Courses for First Nation communities and Direct Service Staff supporting adults with intellectual disabilities in care
  • Volunteer Visiting Programs
  • Final Days, Final Hours
  • Kids Grieve Too and Teens Grieve too
  • Health Care Attendant Training.

“These services complement the formal health care system and are offered free of charge,” continued Judy Knight. “Our goal is to extend services to all Manitobans.”

Palliative Manitoba is a charitable Provincial organization.

For information contact:
Joan Lawless
Development and Communications Coordinator
204-889-8525 ext 225 or